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Writer's pictureMichael Anderson

Primary Research

Updated: Jun 8, 2022

In todays lesson, I had to create a survey that would help me when making my final major project. Mine was called 'What do people watch on Netflix?' I asked questions about what movies and series people watch on Netflix and how often they do so. I found out that 54% of people who answered my survey said that they watched Netflix on a TV The age I asked these questions to were 16-19 and they were evenly represented as being 44% female and 41% Male (identified gender responses)

Which questions worked well?

My second question worked well as I got 60 responses and on my third I got 54. These were useful as I now know what type of television series and movies my target audience would watch. My questions responses were also easy to access and read which was good. The most popular programme were Stranger Things and The Walking Dead amongst the audience. The other named responses were evenly represented. The most popular films were Don't Look up and Fight Club and the others were evenly represented apart from Murder Mystery and the Irish man that got the least number of votes.


Did anything surprise you?

I was suprised to see that eight people voted to watch The Walking Dead on the second question. This was because I thought it was quite an unknown show, especially for people around or the same age as me.


What might you ask differently next time?

I noticed that alot of people watch Netflix for many hours a week. Fourteen people spend 0-3 hours watching Netlifx a week and ten people spend 4-7 hours a week watching it. Another question that I should've asked is how many other people have paid subscriptions to other streaming services such as Disney Plus or Amazon Prime Video. I perhaps should have had a follow up question for the "other" responses in Questions 2 and 3 as this was a high percentage of my audience and I don't know what other programme or films they might be watching. All the questions I asked were closed questions to provide quantitative data that gave me graphs and charts. I might have found out how people felt about the shows and the brand Netflix if I had asked some Open or qualitative responses, this would have been in a free choice or short answer response. As there was a high percentage of Other responses in both questions 2, 3 and 4. In question 4 the favourite watched genre was Action, followed by Other, then Horror







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