The movie I have chosen is called The Package: https://youtu.be/FA_K9QPuKuM
Conventions: What genre is it? How do you know?
From watching the trailer, I think it is a comedy. I know this due to the language and the exaggerated situations, conversations and characters. Even though the humour has a serious and pessimistic side. The movie is also a thriller as it is filled with tense situations as the main characters have to race against time.
Audience: Who is the film aimed at? How do you know?
The film is aimed at teenagers. I know this because it is rated TV-MA, this stands for Mature Audience Only. This means the movie is suitable for people only over the age of 17. In the UK, this film would be rated a 15. The ratings are different as different countries have different age regulations. England's is called the BBFC.
How is the film marketed? Does this make you want to see the film?
When marketing this film, Netflix often replaced the title with emoji's which kind of describe the film. This kind of marketing would make teenagers and young adults want to watch it as emojis are commonly used and enjoyed by them age groups.
Look at the posters/photos. How do they link together? What is the reason for both media?
The posters of this movie in real life and on media often used the eggplant emoji to promote it as it is relevant to the movie. They used this so much when promoting it that they also used it when the movie was actually released onto Netflix.
Netflix Advertisement - Stranger Things
The series I have chosen is Stranger Things. This is a Netflix original series that began in 2016. To advertise this series, Stranger Things has partnered with Coca Cola, Nike and Burger King. The title of the series has also been put on the side of buses.
This bus has put the title, the release date, tag line and the Netflix logo upside down. This is a reference to the 'upside down' which is a big part of this Netflix original series. They have even added fake wheels to the top of the bus to make the bus actually look like its upside down.
This is the advertisement for Burger King when Stranger Things partnered with them. The burger is upside down as a nod to the 'upside down' from the show.
This is a social media post by Nike back when they were partnered with Stranger Things. They have made a joke by using a reference to the iconic character called Eleven from the show.
As we can see from these advertisements, the upside down is a big part of letting people know that its working with Stranger Things.
Netflix Advertisement - Squid Game
The new Netflix original series that took the world by storm, which is called Squid Game, have partnered with quite a few brands. This is to advertise the show and their brand.
This is the dominoes partnership, they gave some of their customers this card. Which is heavily inspired by the infamous card invitation to play the Squid Game.
This is the nandos partnership, they have made it similar to how Dominoes have by using the iconic card from the show.
This is ambient marketing as it is being advertised in a place where things arent usually advertised. The red light is a reference to the show.
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